Our Cause


Did you know that one in six children in the Philadelphia area lives in poverty? Did you know that the federal definition of poverty is a family of four living on an annual income below $26,200? This staggering statistic equates to more than 175,000 children. Most, if not all, of these children live without the daily essentials that most of us take for granted. 

The Auto Dealers CARing for Kids Foundation's New Coat Program was designed to ensure that financial classifications do not define the lives of these children. It’s a unique program with the simple mission of giving brand-new coats to underprivileged children who would otherwise not have them. We are not a coat drive, we purchase and provide brand-NEW winter coats. The gift of a new coat warms the body and soul of a child in need. It can supercharge the recipient’s self-esteem and helps him or her arrive to school warm, ready to learn and to receive two hot meals. It reminds that child that he or she is important. Since 2008, we have warmed the hearts of 473,928 local children with the gift of a new winter coat.

Click here to see more pictures and videos from our New Coat Program distribution events.